Connectors will be matched to you

Traditional channels for demand and lead generation are increasingly facing diminishing returns, making it imperative to explore new avenues. One such underutilized channel is relationship-led growth, which has not yet been fully operationalized or scaled. When executed properly, relationship-led growth can be one of the most efficient channels for driving revenue growth.

In rare cases, a Premium Connector may not be the right fit for your company or may not meet your expectations in terms of contribution. If this happens, Hifive will promptly replace that Premium Connector with someone more suitable, at no additional cost to you. This ensures that you always have the most effective partners to help drive your business forward.

Success in working with a Premium Connector is best understood through the adage, "You can lead a horse to water, but you can't make it drink." In other words, a Premium Connector can facilitate introductions and advocate for your company, but closing the deal is ultimately your responsibility. Many of our clients have successfully closed deals thanks to these introductions; however, you should view Premium Connectors as drivers of your sales pipeline rather than as direct deal closers.

In short, the process for matching your company with Premium Connectors is a double-opt-in system. We first analyze your ideal customer profile and then present your company to our network of Premium Connectors. Those Connectors who are interested and see potential for collaboration will indicate their willingness to assist.

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After four years of developing over a hundred referral programs across various companies and sectors, we've consistently observed a critical trend. The vast majority of Connectors are reluctant to share their valuable relationship capital without upfront compensation, and promises of advisory equity or referral bonuses post-deal seldom suffice. To ensure consistent and scalable growth, it's essential to compensate Connectors for their engagement and efforts.